Do Early Birds Catches Voters? (By: John Allan Simbillo)

                                                                                                         From: PCIJ

          Every election season, I see posters, tarpaulins, and ads for candidates well before the actual campaign period begins. It's irritating since it's clear that premature campaigning is widespread in the Philippines. These politicians use gaps in our laws to get an early lead over their opponents. What is the worst part? It's perfectly legal. Our judicial system only addresses election offenses during official campaign period, even if the problem began far earlier. This loophole allows wealthy and powerful candidates to flood the public with their names and faces, leaving others, particularly those without money, behind.

        Candidates that participate in premature campaigning do so to get an advantage over their opponents, particularly those with little resources to compete. They provide the impression that they are the only true options for the people by continually appearing on billboards, social media, and community activities. Unfortunately, many Filipinos, particularly those who are unfamiliar with how politics works, are easily persuaded. They confuse name recognition for ability and vote for someone just because they are familiar. This cycle of manipulation favors the powerful while keeping the same kind of leaders in office, many of whom fail to bring about significant change.

       This problem has serious consequences for our country's future. If we allow premature campaigning to continue persistent, elections will be a game of money and influence rather than justice and ability. The voices of regular citizens, especially first-time voters, will continue to be drowned out by the demand of those with the means to spend millions before the campaign even begins. In the long term, this damages our democracy, making it more difficult for real, deserving leaders to come forth.

            While I may not have the power to change the laws overnight, I can still contribute in small ways. I can help by spreading awareness about premature campaigning and its effects, especially to young and first-time voters like myself. Educating people about the importance of looking beyond posters and catchy slogans can make a difference. Encouraging discussions, sharing facts, and calling out these unfair practices can push more Filipinos to demand better from our leaders. Change starts with awareness, and if enough of us speak up, maybe one day, we can finally have elections that are fair for everyone.